Walmart simply announced the acquisition of ELOQUII, a plus-size women’s fashion start-up that has already established great success offering online fashionable clothing for females who wear size 14 and above. Walmart demonstrably understands exactly just exactly what it is doing. Women’s plus-size fashion is one of several fastest-growing areas of the clothes industry with an estimated yearly earnings of over $20 billion. Remarkably, and concealed through the mass marketing we come across every-where else, more than half of U.S. ladies wear size 14 or more (guys, because of the means, are simply as big). Most merchants, I’m told, ignore women’s preferences for trendy options when you look at the plus-size category.

For me is that our growing girth should not be happening in the first place while I certainly do not want to get into debates over the correct body-mass index or individual and cultural definitions of beauty, the issue. The self-help, physical physical fitness and diet companies happen making huge amounts of bucks solutions that are promising just don’t work. Read More »